Back in the beginning of January a wonderful new viral message landed in one of my friend's newfeeds on Facebook. This one I decided to follow up on because it was such a fantastic idea and a really good way to start the year. The message said that the first five people to comment on the post would, at some point in time that calender year, be sent something hand made by the person whose post it was. All the had to do in order to receive their gift was comment, inbox with their address and (the important bit!!) PAY IT FORWARD by posting the message on their wall so 5 people could claim a home-made piece of art or craftwork from them!
So simple and so brilliant. I love the PIF (pay it forward) concept. You do something for someone, or give them something and they do the same for someone else, who does the same for someone else... paying the gift forward, spreading the kindness. I signed up straight away claiming my bit from my friend, and within half and hour I had my 5 takers! So i claimed again from someone else and posted again on my business wall!!
It is such a wonderful idea because we all love to give and receive presents. We all love surprises. It'll be like christmas all year round, waiting for something to arrive that a friend has made me! And from a business point of view, it is priceless. 5 or maybe 10 people this year will get an unannounced, free gift from U-Neek. Sometimes, opportunities come to us in the strangest ways. Most of the time we curse viral email and Facebook posts. Just occassionally they can hold hidden treasure for us!
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